Crisis management happens on a continuum: we need to be good at managing the crisis through good hazard and risk management upfront, then during the actual crisis and also create value when coming out of it

Sanny and I were part of the same certification group for the Horse Dream horse assisted education concept. I was thrilled to discover such a powerful presence and I later on invited her to join our team in Romania.

I’ve met Luis the next year and since then I never get tired of listening to how he puts things in perspective from micro to macro, from local to global, from the business world to the horse arena.

Both their professional lives and their personal experiences recommend this team for the topic of Crisis Management so I am grateful that they agreed to this interview. Thank you both!

Madalina: What makes this leadership competency of crisis management so complex?

Sanny: First of all, it’s the fact that systematically and especially in times like the ones we are currently experiencing, the ability to manage crises is particularly challenged. When in the middle of things, we usually have energy to display the competency but not to develop it. The development must happen prior to the need .

Secondly, crisis management happens on a continuum: we need to be good at managing the crisis through good hazard and risk management upfront, then during the actual crisis and also create value when coming out of it. 

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